From the www.imdb.com website on the theme of WKRP In Cincinnati:
“Arthur “Big Guy” Carlson tries to run a failing Cincinnati radio station owned by his “tough as nails” mother. His own incompetence is overshadowed by the strange employees that work at the station. From wild Disc Jockeys: Dr. Johnny Fever and Venus Flytrap to the geeky news director, Les Nessman and obnoxious advertising sales manager, Herb Tarlek.
With the help of saner employees such as Bailey Quarters; the rather shy journalism major; Jennifer Marlowe, the beautiful receptionist who is the very opposite of a stereotypical “Dumb Blonde” and Andy Travis; the studly program director, Carlson tries gimmick after crazy gimmick to bring money into the station and make it a success.”
WKRP premiered September 18, 1978 on the CBS television network, and aired for four seasons and 88 episodes through April 21, 1982. During the third and fourth seasons, CBS repeatedly moved the show around its schedule, contributing to lower ratings and its eventual cancellation.
The ensemble cast consisted of Gary Sandy, Howard Hesseman, Gordon Jump, Loni Anderson, Tim Reid, Jan Smithers, Richard Sanders and Frank Bonner.